About The C.E.OHM

The C.E.OHM guides game changers and changemakers in their quest of finding that unapologetic ambition and uncompromising quality of life. A life and business in which every pillar weighs equally. Where building epic relationships is just as important as building revenue. Where feeling healthy is not less important than having a healthy business. Where personal growth is equally important as growing your business. Because nobody should have to choose between creating something epic and living the life to match.

How, you may ask? Through a carefully curated selection of coaching services, programs, courses, events and products. Everything we do is based on the 'go big AND go home' principle', meaning our work combines the strategic, organisational and hands-on techniques required to' go big', as well as the more holistic and mindful practices to make that hustle sustainable and 'go home'. I've been there. 

I've gone big AND I've gone home. And now I'm here to support you navigate that spectrum with ease and intention to create the results you want in your business and life.

The GO BIG toolset, skillset and mindset is based on my experience in hustling and grinding my way to success. To build a business from my kitchen table while basically being clueless AF. Over those years of entrepreneurial experience, I can say I learned some pretty important things. Things I wish I knew before that whole rollercoaster ride started. This experience allows me to support you launch or scale the sh*t out of your business by helping you gain the right strategies, skills, and support.  

The GO HOME aspect of out work features that other side of the medal. I know how it is to have stress as a default. To measure success purely by money, status, and career. But let me tell you: that’s BS! (Pardon my French.) I was that entrepreneur so focused – no, obsessed – with “success” that I lost touch with everything else. Including myself. And that sucks, I tell ya. With the GO HOME side of our work, we will scratch… no, shatter the traditional work/life paradigm and this outdated concept of success. And replace it with unapologetic ambition and uncompromising quality of life.  

With our coaching, courses and events based on these founding principles The C.E.OHM helps you to build the business of your dreams and live a life to match. Are you ready for it?  


Yaela, who?

I’ve built a multimillion-dollar company from my own kitchen table, grinded and hustled my way to success. Until, - plot twist! – I ended up completely burnt out, overworked, and out of touch with myself. Through ups and downs, I managed to turn my life around and find a different way of being. A more holistic way, yet one that didn't stifle my ambition and drive. One thing was clear...this was not the way. Not for me and not for so many others. It was time to share my experience and learnings with other just like me. No entrepreneur left behind...not on my watch!

From kitchen table to multimillion-dollar business At a young age, I worked my way up in the hospitality industry to eventually start my own business from my kitchen table. I had only one mode here: grinding hard. That way, the kitchen table dream turned into the leading hospitality storytelling agency. A multi-national, multimillion-dollar company. All while having a baby on one arm and another one crying in the background. It was a rocky road of countless fuck-ups, dirty diapers, highlights, and deep lows. How I dealt with it? Hustling. Even. Harder. This got me very far, but also far away from myself. And it eventually even got me to the emergency room. Drained, overwhelmed, and just feeling like utter sh*t. 

From workaholic to tree hugger Things needed to change. And as cliché as it might sound, I went on a yoga retreat in Bali. Mind you, as someone living on adrenaline and caffeine, I was not the type to do this. To say the absolute least. But luckily, I did it anyway. And hey, another cliché: it changed my life. I neglected a big part of my life by being so damn obsessed with career. Being ambitious is part of me, but I also needed to focus on the rest of me. All of me.  

Fast forward a couple of years. I moved away from the city of Amsterdam to the nature of New Zealand, adopted a new lifestyle, and sold the company I built from scratch. I know, quite the plot twist. But of course, I didn’t just sit still and meditate in the wilderness. My name wouldn’t be Yaela Raber if I did. I founded The C.E.OHM to help others going through the same struggles as I did. 

I understand the struggles that this new generation of entrepreneurs is going through. And with The C.E.OHM, I serve them my advice on a silver plate of realness. A plate I wished I had myself. 

Don't take my word for it...

This is what others have to say about THE C.E.OHM

Yaela works with both her head and her heart. Not only she is very resourceful but she just gets it: you, your vision, your talent, your fears, all of it! and she has the power (innate, I think) to use all of you to make you grow and thus, your business. I love her strong and positive energy, as much as I admire the woman, mom and business leader that she is. Yaela is the kind of person who challenges you, lifts you up, and won’t let you give up on your amazing ideas!

Joëlle Smaniotto | My Healthy Cities | Essentially Me.

Yaela is just a real powerhouse. She is so grounded and anchored at all times, which gives her the ability to hold space for big transformations and deep-dives. She is very sensitive but practical, goal-oriented and purpose-driven. Yaela catches you exactly where you are and takes you where you want to go within such a short period of time. Working with Yaela has given me the tools to open my own coaching business that is deeply aligned with my soul mission and purpose. She identified the missing puzzle pieces that I could not see immediately and we created magic together. Yaela truly is the absolute dream coach! She not only helps you create the business that you want, she has the power to help you create a whole new reality.

Milena Dubs | Celestial Coaching | Spiritual Practitioner

Yaela is the type of person that lights up a room instantly. I've had the pleasure of following her 1:1 deep dive business coaching track and she helped me clear my strategic plans, work on my team management skills and re-focus my longterm goals. I would recommend her immediately to any entrepreneur who is looking for that next step with her or his business.

Emilie Sobels | #workmode | The Selfmade Summit | RISE

Yaela is a powerhouse!!  Not only is she full to the brim of knowledge and expertise, but she makes doing business FUN!  Something I really value about her as a Success Coach is that she is a woman who walks the talk and has taken everything she has learned from building multiple successful businesses for herself and now helps her clients with very real, practical, and tangible tools to really up level their business.  She has supported me in my business immensely and I have learned so much from her which is evident in the growth and success of my business.  When working with Yaela, not only do you get a powerful and intelligent woman who will help you get clear on your business and set it up for success, you also get the pleasure of a heart-centred soul sister who will lovingly support you and be your best cheerleader, while also holding you fiercely accountable so that you move from a place of feeling stuck to feeling inspired, driven, and empowered in your business and your life.  She helps you go big AND go home, a beautiful partnership made for true success and fulfilment.

Laurita Gorman | Holistic Psychotherapist | Feminine Embodiment Coach

What I love about Yaela is that she walks the talk. She is the embodiment of what she teaches. She is one of a kind, heart centered,  involved in your business AND well-being. She is the one you can count on, and keeps you accountable. Most of all I am deeply grateful for her presence, her humor (!), and love. I highly recommend Yaela to everyone, she will help you make a difference in your life.

Willemijn Welten | Manifestation Expert | Speaker | Author

When it comes to creating a business, there are loads of people that say they have the perfect way of helping you be successful at it. But none of them focus on the person behind the company until you meet Yaela. She’s all about teaching you how to ‘GO BIG AND GO HOME’, looking at a company being an extension of the person (and not the other way around), and making sure both you and your business keep on growing.  Joining her on her workshops is eye opening. Making you answer questions like - what lights you up. And creating a game plan that works for you. Setting up a company myself at the moment and the tools that Yaela has given me, keep me going in the right direction, without loosing myself! Yaela is a deeply passionate coach who helps you to bring your vision to life

Frederiek Bollen | Content Creator | Mother